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Interview
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This section is a space to be filled in with interviews with ex-competitors, professors, Jury members, etc.: people who have got in touch with Mittelmoda, have become part of its network, have grown up and have something to tell to all Mittelmoda websites’ visitors. Enjoy! |
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Jennifer Anne EDELSTON_United Kingdom
25/01/2006
A chat with Jennifer Anne EDELSTON_@ Mittelmoda 2005 winner of Vesti di Cotone Award offered by FONDAZIONE INDUSTRIE COTONE LINO
It all started with Mittelmoda 2005, where Jennifer Anne EDELSTON’s collection was awarded the Vesti di Cotone Award, consisting of Euro 2500 for the best interpretation of the characteristics of Cotton offered by FONDAZIONE INDUSTRIE COTONE LINO. But the English girl from Kingston University went farther than this … the Design Director of Hennes & Mautitz, Mrs Margareta van den Bosch, who was on the Jury, liked her work and offered her an internship @ the Swedish fashion brand.
Let’s now find out how Jennifer is getting along …
Mittelmoda:
Hi Jennifer, how are you doing?
Jennifer Anne:
I’m very well, thank you.
Mittelmoda:
So tell us what you are up to and where you are based.
Jennifer Anne:
I’m currently working as a design candidate at H&M within the Hennes Trend section. I have been extremely lucky in where I have been placed as there is a lot more freedom in this department as we create our own capsule collection based on new emerging trends from the current catwalks. The position is based at the buying head office in Stockholm, Sweden.
Mittelmoda:
Are you satisfied with your present situation?
Jennifer Anne:
Without a doubt! It’s an exciting opportunity. I’m currently on a three-month contract but this will be possibly reviewed and hopefully extended.
Mittelmoda:
What does an internship experience @ an int’l and renowned fashion brand like H&M mean to you?
Jennifer Anne:
It’s a great place to begin my career in the fashion industry. I am being given the opportunity to work within many different areas of the industry. I think working with the many experienced members of the team will enable me to understand why H&M has become such an important global leader in the fashion industry.
Mittelmoda:
What do you expect to learn through this experience?
Jennifer Anne:
It’s a tremendous opportunity. I see this experience as being a terrific introduction to my work in the industry. Working within such and established international brand means I am being trained in every possible field. I’m learning Swedish, extending my computer skills, working closely with our pattern cutters and buyers; so it’s an all round experience really! In particular I feel that I am learning that the company objectives can only be achieved through the collaboration of many people who each have different roles within the company.
Mittelmoda:
What is the part you like most about being a fashion designer? And what do you find extremely annoying and hard?
Jennifer Anne:
It’s fantastic to work within an industry which you are passionate about. I really like the fact that I am able to be creative within an industrial environment. I find it quite easy to forget that the work I am doing will be accessible all over the world! I’m really excited about walking down the street and seeing someone wearing one of my garments, that’s the great thing about H&M, its fashion that is accessible to everyone. There are obviously difficult parts to any profession, I think a main issue has to be seeing your own work subjectively, self-criticism is a very important part of the learning process.
Mittelmoda:
What did Mittelmoda concretely mean to you?
Jennifer Anne:
Mittelmoda was a very unique experience. I really did not know what to expect when I arrived in Italy as I am not familiar with entering this kind of competitions. As soon as I arrived I was made to feel incredibly special and important, everyone already knew my name and every need was cared for. I met many international people and had an amazing experience, it did also help that Grado is such a beautiful place! I know that I will always have fond memories of Mittelmoda and what it has allowed me to achieve.
Mittelmoda:
What is your present dream?
Jennifer Anne:
If I had been asked the same question this time last year I would have said working at H&M as a designer! Who knows now, I guess all I really want is to work within a job which I love and to be successful in everything I attempt to achieve!
Mittelmoda:
What message would you transmit to those reading you now?
Jennifer Anne:
Speaking from someone who never normally enters these types of competitons, I can honestly say it has been one of the most important and enjoyable experiences of my life. Always have faith in yourself and your work.
Ok, thanks Jennifer and speak to you soon! Have a nice day!
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Angela Silva FONTES_Portugal
15/12/2005
Winner @ Mittelmoda 2005 of the Most Evolved Design Process Award offered by LTB Littlebig_Cak Group
Angela Silva FONTES’s beautiful collection dressing up a futuristic, strong and sensual woman, convinced so much Mittelmoda 2005’s Jury as to be awarded the Most Evolved Design Process Award, consisting of Euro 1000 + internship at LTB Littlebig_Istanbul.
From the CITEX School in Portugal, Angela has had the great chance to fly to Turkey for an internship experience as assistant designer at the textile-clothing company CAK Tekstil, Istanbul.
Moreover, AltaRoma has chosen her collection for a special performance in the context of January 2006 Rome Fashion Week…
Let’s now find out how work is like in Turkey and how important this experience is to CITEX as well…
Mittelmoda:
Hi Angela, how are you doing?
Angela Silva:
I’m doing well, thank you…
Mittelmoda:
What are you up to and where are you based currently? Whom do you work with?
Angela Silva:
I’m in Istanbul and work directly with Gaurav – art director LTB – and all the team of fashion designers.
Mittelmoda:
What does an internship experience @ at the textile-clothing company CAK Tekstil mean to you?
Angela Silva:
It means a new experience, a new perspective to observe things from, but most of all it means a perfect chance to learn a lot, which is always positive.
Mittelmoda:
We would like to understand better the importance of this new internship @ LTB Little Big, the brand of the group CAK Tekstil, for CITEX, the Portuguese school you are from …you had to agree upon some changes in your academic schedule with your tutors, didn’t you?
Angela Silva:
It’s the 1st time that CITEX has let it happen just because, as I haven’t finished the school yet, I couldn’t have started my internship before January 2006. So, in order to let me follow it, CITEX decided to change the rule and let me start in November 2005. At school they really want the best for their students, and when they realised how important this internship could be for me, they didn’t want me to miss such an important chance.
Mittelmoda:
Is it the first time that CITEX has collaborated with a foreign textile company based abroad? And how further will the collaboration develop in relationship to CITEX’ schedule of the fashion design courses?
Angela Silva:
Well, a few students have actually been abroad to make experience, the only difference was that they had finished the school before starting the internship.
Mittelmoda:
What are the positive consequences for CITEX’s students – starting with you?
Angela Silva:
The consequences will have a very positive effect on all the students’ mood; it’s good when you realise that your tutors really want to help you open new doors.
Mittelmoda:
Are you satisfied with your present situation?
Angela Silva:
Yes, I’m really satisfied, indeed!
Mittelmoda:
What do you expect to learn through this experience?
Angela Silva:
As I said before it’s really important to me to have the chance to compare different points of view, and I have so much to learn from that.
Mittelmoda:
What is the part you like most about being a fashion designer? And what do you find extremely annoying and hard?
Angela Silva:
The best for me is to have the freedom as a human being, this is a stressful job but at the same time it really makes me feel so much alive!
Mittelmoda:
What did Mittelmoda mean to you?
Angela Silva:
Mittelmoda was much more than I was expecting, it was incredible in all the ways, and still the beginning of something else, which is about to come …
Mittelmoda:
What about your future, short-term: tell us about AltaRoma.
Angela Silva:
I’m working hard to do my best, to show in 15 minutes what I’m able to make, and to stand up after that is really an honour.
Mittelmoda:
And your long-term future? Your expectations/dreams?
Angela Silva:
Just follow the flow, just feel and be responsible of my future choices. That’s it.
Mittelmoda:
What would say to young designers reading you now?
Angela Silva:
Be altruist, keep the feet on the ground but the mind up in the sky!
Ok, Angela, thanks a lot, have a nice stay in Istanbul and see you very very soon, in Rome!
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Gaurav GUPTA_India
25/08/2005
Art Director_LTB by Little Big_Cak Group
Gaurav was a Mittelmoda Finalist in 2002 and 2003, when he was awarded the "At the Roots of Creativity Award”. In 2005 he’s coming back as a member of Mittelmoda International Jury, as art director of the brand LTB by Little Big, who offers Mittelmoda 2005 Finalists a special prize for the Most Evolved Design Process, cash prize+internship, in order to enlarge the companies new design teams in Istanbul and Rome.
Mittelmoda:
Hi Gaurav, such a long time… how are you doing?
Gaurav:
Yes a long time indeed, I am very well.
Mittelmoda:
Where are you based and what’s your position at the moment?
Gaurav:
I am based all over the place really now. But mainly in Rome and Istanbul and New Delhi. I have recently joined as the Art Director of LTB, an emerging global prêt brand with immense potential to be on top of the map. It is a brand which has been around for some years now but now we are reforming it completely , selling from more than 10000 stores in the world and having a turnover of 7 million Euros. It is a very exciting opportunity with having to work at such large scale, towards a complete jeanswear and total look prêt brand having large cultural influences from around the world and glances of avante garde fashion, and also having a premium look to it. The new LTB is still getting defined as it is like building a revolution in fashion right from the start but at a very large scale, with our direct competition being Diesel, Replay, Miss Sixty etc. we are trying to look at a total new look developing through the next couple of seasons. Also am continuing with my personal label- called atpuG varuaG which I have started the base for in India, which is more personal and avante garde.
Mittelmoda:
A very brief summary of the latest 3 years that brought you were you are now.
Gaurav:
Studying and graduating at Central saint Martins, London, working closely with designers like Hussein Chalayan, Tristan Webber, Viviene Westwood and Rafael lopez. A lot of hard work, researching into my own work through and after college and of course competitions like Mittelmoda that I did twice and Altaroma Altamoda, the Rome Couture Fashion week were all very enriching experiences. A lot of patience, perseverance and belief.
Mittelmoda:
A dream you have.
Gaurav:
To invent To discover To fly.
Mittelmoda:
A dream you made come true.
Gaurav:
Rome Fashion Week and the collection I displayed there.
Mittelmoda:
What does creativity mean in your job?
Gaurav:
Every step and aspect of the design process. What to design, how to go about it, more often than not the process of creating something is more creative than the final product and both support each other. Also creativity is about combing innovation and commerce , and being able to be free with ideas and thoughts within given parameters and circumstances.
Mittelmoda:
What is it you really like in the fashion world, if any?
Gaurav:
The fashion world definitely has interesting people. I like the freedom and sense of satisfaction the fashion world can give, it is a hard world though to get around in.
Mittelmoda:
What would you definitely change, if any?
Gaurav:
People’s notions on what is wearable/practical and what is not.
Mittelmoda:
An advice to young designers reading you now.
Gaurav:
Follow yours dreams and dream big and follow it till the end. More than looking around what is happening explore yourself and your ideas more.
Mittelmoda:
An advice to Mittelmoda 2005 finalists, as a former - and awarded - contestant.
Gaurav:
Have fun and make lots of friends here, also don’t miss going to the small village of Grado. And all of you are really lucky and well done.
Mittelmoda:
If there’s anything else you want to say to the world….
Gaurav:
Always listen to your subconscious. And lets all be less judgemental.
Ok, Gaurav, thanks a lot and speak to you soon!
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Nidhi RAJ_India
30/05/2005
Otago Polytechnic Award @ Mittelmoda_the fashion Award 2004.
After being selected for Mittelmoda 2004 and winning the Otago Polytechnic Award @ Mittelmoda 2004, Nidhi experienced a 2-month-scholarship in New Zealand ... now he is back to India, but we would like to find out further info and something more about him in general, and about his experience in particular.
Mittelmoda:
Hi Nidhi, please introduce yourself and try to track back how Mittelmoda picked you up from the tons of young designers cutting their way into the world of fashion with their machetes called talent and creativity.
Nidhi:
I was just out of the ICU when a friend of mine told me that entry call for Mittelmoda’04 was announced on the net. I recovered fast from the multiple skull fracture as I was determined to be part of this prestigious institution. My graphic proposal reached a day late but guys at Mittelmoda were sweat enough to include the same. And I got that magic phone call, "Hi this is Stefano and you have been selected as a finalist for Mittelmoda’04.” I was rolling on the floor. At an international event of such repute, I was proud to represent India, a country with one of the richest cultural background. Earlier, I graduated from National Institute of Fashion Technology, New Delhi.
Mittelmoda:
How are you and how is your fashion design career going on?Are you still focusing on menswear?
Nidhi:
I thought I will try to sound a little different by saying weird things but then I think I am just fine. Nidhi Raj is synonymous to menswear but weird things do happen and I am heading design for womenswear wear now. Its fun!
Mittelmoda:
Where are you based and how is your activity going on?
Nidhi:
I am working with Madura Garments, the most prestigious garment house in India. Designing for a brand called SF Jeans which has already become a style icon in a short span of 3 years. After establishing the design leadership in menswear category, I am now leading the team for womenswear. Involvement at the front end would also include shared responsibility at Retail ID, Retail Training and Advertising.
Mittelmoda:
You were Mittelmoda Otago Polytechnic award winner, weren't you? Please tell us what this prize consisted of?
Nidhi:
This included a research opportunity at Otago Polytechnic, New Zealand for maximum of 8 weeks with a return ticket from the destination. To top it all, there was a lovely stipend of 1000 euros per month. All the research materials were sponsored and taken care of. Excellent lab facility and infrastructure in the School of Fashion and Art School both was great support.
Mittelmoda:
How was this experience? How were the school and the relationships with tutors, colleagues, students?
Nidhi:
It was one of the most enriching experiences of my life. Such a tiny little country but what it holds is magnificent. I landed in New Zealand during the Dunedin Fashion Week. To the best of my belief, the designer fashion sector in New Zealand is relatively new and is characterized by small companies that place a high emphasis on design and creativity. The polytechnic extended an opportunity to me to visit the industry in Christchurch where I got to see NZ industry more closely as I visited different big and small factories, suppliers and also met Sharon NG (one of the only 4 designers to have showcased in Paris). Also got into dialogues with brands like Rock n Pillar and Workshop. The staff and the tutors were sometimes guardians and sometimes the closest friends. Ahh.. I miss you guys!
Mittelmoda:
What did you do?
Nidhi:
Working on the concept of "Is fashion all crap or crap is all fashion” developed a jacket with a sleeve pattern having a lift greater than 90 degrees. The fabric of the jacket was a challenge as I developed it by joining blocks of calico picked up from the waste bins of left over from the printing beds. The fabric was manipulated to give a cod leather look by application of Black print paste and running a comb over it. The remains of the prints on the printing bed made a very interesting colourful inside of this unlined jacket. Developed several samples using different techniques of fabric manipulation, tie n dye, loop stitching etc. Also worked with a Communication / Product Design professor to develop a Mock Up of a self customized fashion kit.
Mittelmoda:
Would you suggest and advise it to another designer? and if so, why ..
Nidhi:
An opportunity like this is rare to come by especially when we are busy with our own priorities. The Polytechnic actually guides researcher to realize possibilities and helps to build relationship with the growing and dynamic fashion industry of New Zealand. With great support from institutions like The Fashion Incubator, NZ is trying to convey a richer set of perception that would create recognition across the globe for its continuously growing Fashion Industry.
Mittelmoda:
What did this NZ experience give you and add you as a designer and also as a person?
Nidhi:
I have been fortunate to have traveled and spent time in most of the parts of Europe and with the addition of this country in my list, I have not only discovered a blend of experience, attitude and fluency in diverse cultures but also a global mindset. This whole experience has given me a better understanding of the world fashion and has broadened my horizons by encompassing greater practical skills which has surely rendered my competence to be more successful in the global workplace. This may also positively result into a link that can encourage technical or intellectual exchange.
Mittelmoda:
On the other hand, do you reckon your knowledge and experience offer students at Otago Polytechnic in Dunedin something special ..please tell…
Nidhi:
Fashion Students have a fixed idea of what being a designer means and they are awestruck by it but most of they end up being a shop manager or sales representative. By talking to the students in a group or even personally, I tried to motivate them to actually look on the other side of the door to see the real picture. We are fortunate to be a part of this great industry and there are no barriers of countries or people. So get ahead and grab your part.
Mittelmoda:
Do you think students should receive more and more inputs from other influences to get them spread their points of view?
Nidhi:
Definitely Yes! One of the integral parts of being a designer is being bloody aware. Getting involved with different influences gives greater inspiration.
Mittelmoda:
Which personal goals did you achieve from this experience?
Nidhi:
Mittelmoda is a great institution which helped me realize my much desired dreams of getting familiar with the Italian Design Segment where I also shared different thought processes with so many different people who had come from diverse cultures and backgrounds. It was interesting to observe design process and market behaviour in Italy. Combined experience of New Zealand gave me a global perspective of fashion. Along with jet lag, travel does add a lot more fluidity in one’s personality, knowledge, thought process and attitude which comes handy to be a successful designer.
Mittelmoda:
Do you feel more confident in yourself and feel you are ready for your personal label?
Nidhi:
Would you sponsor me??? Haha.. Challenge is something which always excites me and I would definitely take up this one but currently I am concentrating in learning and contributing more to the fashion industry.
Mittelmoda:
Now, you are back to India, how much did Mittelmoda the fashion award and Otago Politechnic award weigh in your designer career and experience. How do you feel at the moment after such international experiences?
Nidhi:
I was quoted to be an "International bloody Creative Animal” by a professor from one of the premier fashion institutions in UK. Now that’s some compliment. Isn’t it? I had an opportunity to meet and discuss my work with biggies of Italian Fashion Industry like Andrea Rosso and leading fashion designers of New Zealand. Such wonderful international experience has not only given me immense cross culture and social knowledge but links and insights about global design culture. My work got published in International Textiles and Worth Global Style Network. I have also been nominated for the National Competition for Young Managers.
Mittelmoda:
Do you think that getting in touch with creativity from all over the world is some positive or do you think designers should be stuck to local realities and to their cultural roots .or can a good combination of the two factors be the more important?
Nidhi:
With a rapid increase in cross border social, cultural and technological exchange, I believe we have entered into the era of "Globalisation of Localisation” where we are exploiting a local trend or art to its fullest global potential. In these circumstances I think a combination of both factors is a must have survival kit.
Mittelmoda:
Is there anything, or anyone you want to mention or thank in this interview?
Nidhi:
I would really like to thank Stefano who guided me and took care of all the participants of Mittelmoda and made the whole experience a lot more fun with his brilliant sense of humour. All the lovely people at Otago Polytechnic, NZ who supported my research with their heart and soul and made everything so easy for me. My organization, Madura Garments who sponsored my collection. My parents and Swati who inspired me to do this.
Mittelmoda:
Besides the professional aspect of your research at Otago, and your cultural exchange ,what can you tell about Otago Peninsula, New Zealand and the people you met?
Nidhi:
These guys are awesome. It is definitely the most beautiful place I have been. People are very warm and helpful. They generally don’t take things too hard. Live the moment is what they apparently believe in. They are spontaneous, lively and fun to be with.
Mittelmoda:
What peculiar qualities should a designer have to outstand, and be preferred by a company willing to hire him rather than picking another one?
Nidhi:
More than anything it is the conviction and the urge to contribute and learn. Hard work, talent, knowledge etc are almost hygiene factors. Multi-tasking abilities and visualization power are must have attributes. Outstanding conceptualization power and a great understanding of the market and the customer lifestyle are necessary. Technical know how combined with a sound knowledge of sourcing and production base has its own edge.
Mittelmoda:
What does creativity mean in your design?
Nidhi:
Creativity to me is an expression beyond intelligence. It is the supply base for new direction and vision. It is only constrained by imagination and characterized by high degree of innovation and originality. It is sometimes even bound by risk.
Mittelmoda:
Whom are your outfits designed for?
Nidhi:
My Menswear collection was targeted at a client who is intelligent and aware but frustrated with the known fact that he can't make you realize your mistakes even if he tries. He is rebellious but not ridiculous. With extreme pattern innovation and experimentative textile design, the collection suits a clientele of much evolved and vibrant mind set.
Mittelmoda:
Future projects? are you coming to Italy soon again?
Nidhi:
There is so much to do and I am ready to indulge. I would be coming to Italy in the month of October to participate in Idea Como. I have participated in Inghirami International design competition and looking forward for the results. I have also been invited to Bali to further pursue my research in Indigo Dyeing of Wool. But more than anything I am really interested to become a part of the Italian Fashion System.
Mittelmoda:
Any advice for a young designer applying for a competition?
Nidhi:
Yes! The most important thing is to be noticed and therefore I think the graphic proposal as well as the collection should have shock value. Being brilliant is not good enough. Time spent on the projects is much less than we expect and during that little time you have get people saying "What the ?”.
Mittelmoda:
We know you are an internationally known GIGOLO ... what can you tell us of NZ women?
Nidhi:
I don't think I ever charge. haha.. Can I dare to say anything other than beautiful but most importantly beautiful at heart.
Thanks Nidhi!
Interview by Stefano_Mittelmoda Project Supervisor
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Caoimhe O'DWEYER_Ireland
20/05/2005
She is a lingerie designer, she is an Irish girl, and she leads her her own business in her country. Her name is Caoimhe O`Dwyer, who was awarded La Perla Award at Mittelmoda_the fashion award 2004, which has given her the great chance to work with a renewed lingerie Fashion House like La Perla for a period, in fact she is currently attending an internship in there. We wanted to find out how she is going. Here you are …
Mittelmoda:
Hi Caoimhe! you are currently attending the internship at LaPerla, how do you feel at the moment?
Caoimhe:
The internship is going well… its taken a while to get things balanced that is between La Perla and my own work. My clients in Ireland are all very supportive of this opportunity and have been very accommodating with regard to orders... everything is going very well.
Mittelmoda:
What peculiar qualities/attitudes, if any, distinguish a lingerie designer from other fashion designers?
Caoimhe:
Lingerie fashion design is an extension of fashion in general...The main function of lingerie being to support and enhance the body...so many fashion houses look to lingerie for inspiration fashion and lingerie overlap and complements each other. What on the inside is the foundation for everything...
Mittelmoda:
What does creativity mean in lingerie design?
Caoimhe:
Creativity in lingerie design is endless as in clothing, as in all fashion there are show pieces in each collection which are more about creativity than pracicallity which comes from the inspiration of theme of the collection.
Mittelmoda:
How do you think a woman should choose her underwear?
Caoimhe:
Everyday should be like a special occasion, be frivolous you only live once....
Mittelmoda:
What are you working on for next season?
Caoimhe:
At the moment I,m working on La Perla Glamour, Studio & Accessories for 2006, everything is fabulous, I'm sure you'll love it.
Mittelmoda:
Mittelmoda finalist, winner of LaPerla Award. And your own atelier. What ambitions for your future? How many other dreams do you want to make real?
Caoimhe:
Honestly I'm just taking one day at a time and enjoying it, this is my life not just a career, so its all an adventure.. anything is possible.
Mittelmoda:
Your personal advice to young designers reading us now?
Caoimhe:
Never settle for second best....!
Ok, thanks Caoimhe and speak to you soon! Have a nice day!
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Ana PAUNOVIC_Croatia
10/04/2005
From her web site www.anazara.com:
"ANA ZARA collection was designed by Ana Paunovic. Ana was born in Zadar, Croatia. After graduating from Massachusetts College of Art with the degree in Fashion Design she worked as a pattern maker for several companies. After four years of working in fashion industry Ana decided that she was ready to start her own label. In 2003 Ana showed her debut swimwear collection during the fashion week in Croatia. After getting a positive response Ana decided to continue working hard and sticking with her vision. 2004 Ana’s designs were featured in the prestigious Mittelmoda competition in Italy where she won an award for the best beachwear collection (awarded by MarediModa Group). Her Spring/Summer ‘05 collection was shown in Cannes and Croatia last November. ANA ZARA consists of bikinis with fashion forward lines and beautiful color combinations. ANA ZARA swimwear specializes in excellent quality, a range of sizing options, and designs that feel great and accentuate the best features of women’s bodies.”
Mittelmoda:
So Ana, what peculiar qualities/attitudes, if any, distinguish a beachwear designer from other fashion designers?
Ana:
I’ve read somewhere that there is no single thing that women hate to shop for more than a bathing suit. Therefore, I think that we, beachwear designers, need more courage to put our work out there. Women are much harsher critics towards us. We need to think about body shape and support and still be creative. We want our customers to look pretty while lounging at the beach or by the pool but we don’t want them to lose their bathing suit after a first dive in the water. We need to be much more practical!
Mittelmoda:
What does creativity mean in beachwear design?
Ana:
Even though we work with small pieces of fabric, I think we can be as creative as any other designer (after we establish a good fit and comfort). I actually think that women are more adventurous when picking out swimsuits than any other pieces of clothing. I find it challenging to create styles that keep women interested.
Mittelmoda:
What are you working on for next season?
Ana:
So far I’ve worked mostly with solid colors. However at MarediModa trade fair I saw many, many wonderful prints that inspired me. For the next collection I am trying to find interesting prints. I am also concetrating to do more mix and match tops and bottoms.
Mittelmoda:
How do you think a woman should choose her costume?
Ana:
It’s important to choose a swimsuit that compliments your body shape and that doesn’t make you self conscious. There is nothing worse than spending a whole day on the beach checking if a swimsuit is still where it’s supposed to be.
Mittelmoda:
Mittelmoda finalist, First prize MarediModa Award. And your own label. What ambitions for your future? How many other dreams do you want to make real?
Ana:
So far I worked really hard and was very happy with my experiences at Mittelmoda and was very grateful for the MarediModa Award. I want to continue working on my label. I would like to establish myself in Europe and in USA.
Mittelmoda:
Your personal advice to young designers reading us now.
Ana:
I am also a young designer and I am not very good with advices. However, advice that other experienced designers have given me and that has worked for me so far is: "Believe in yourself and don’t get dicouraged by criticism.”
Ok, thanks Ana and speak to you soon! Have a nice day!
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Jonathan SEOW_Singapore
25/02/2005
Apart from giving visibility to fashion creatives, awarding prizes, offering a bright catwalk, and attracting the attention and the interest of the fashion system, Mittelmoda has proved to be able to disclose fresh and real talent ... Jonathan Seow has done it! He has jumped on one of the most sought-after and acclaimed catwalks ever, during the Paris Fashion Week, Menswear, last 30 January 2005! He came from Singapore to Mittelmoda 2004, where he was awarded the second prize, and since 2000 he has been working at the fashion house Woods&Woods in Singapore for which he has been making his own line. At the Paris Menswear Fashion Week he showcased his second collection created for Woods& Woods. And now let`s find out how it was!
Mittelmoda:
Hi Jonathan, how do you feel at the moment?
Jonathan:
I feel excited! With so many works going on... First of all, I've never expected that I would get a prize at an European Fashion Competition, secondly, never, never I've dreamt of debuting my collection in the Paris Fashion Week!
Mittelmoda:
How was your showcasing your Menswear collection in Paris? Are you satisfied? Was it worth?
Jonathan:
Actually, this is my second season at the Paris Menswear show & of coz, I am satisfied! Otherwise, I would not have fought so hard to return with a second collection. Personally for me, it is definitely worth while. It really depends what you are going for. I mean to be commercially successful is never easy. And this does not depends on how many collections you have presented! I would say more of what's in trend & you manage to present the right looks at the right time. Nevertheless, I am always satisfy with the shows. Working with a good team in Singapore for sampling, down to the press team for the promotion of the collection in Europe. This is what really matters! Surrounded by nice & patience people that is always so encouraging & helpful, it is the most beautiful place on earth. Just like yourself – the Mittelmoda team!
Mittelmoda:
What is your biggest dream of all?
Jonathan:
My biggest dream of all is- to manage to pay my team well, as they all work really hard. And at the same time to be self- sufficient & maintaining a sustainable growth for the label. Because we like to keep it that way (small), as we are so used to working with each other. Of coz to be able to continue to present my collections at the Paris Fashion Week working with the same Press Office & producer. They are just so fantastic! At the same time, I wish to have some free time to involve in interesting collaborations with different designers, artists, curators, & organizations that make interesting events that are supporting a good cause!
Mittelmoda:
What advice would you give to emerging fashion designers on the lookout for concrete chances in the fashion world?
Jonathan:
Well, I can't really say much as I am still fighting for my own sustainable pace. I have yet to achieve that! Of coz' I work really hard to be where I am now! I think no other ways, these are the words: WORK HARD, BE TRUTHFUL, SINCERE, STAY PASSIONATE & AIM FOR SUSTAINABLE GROWTH SO THAT YOU STILL CAN ENJOY FASHION A GREAT DEAL!
Mittelmoda:
What would you say to those reading you now?
Jonathan:
Eh, Hi, how are you people? I am here becoz I like what I am doing, no any particular reasons... & GOOD LUCK!
Mittelmoda:
What are your future plans?
Jonathan:
My future plan is to find a comfortable pace & to maintain a sustainable business for the label. And I really wish that I can work with the same team till the very last minute of my life!! Part of my team is actually my MUM! She always helps me out when I am rushing for new collection. Everyone in my family is also fantastic!
Ok, thanks Jonathan and speak to you soon! Have a nice day!
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Silvio BETTERELLI_Italy
12/01/2005
Curious to know how and where Silvio Bettarelli`s career began? Have a look down here then!
It was in 2003 that Silvio Bettarelli showcased on Mittelmoda`s catwalk, and that was the time when he was awarded the second prize and also the Master of Linen Award …
After participating and winning at Mittelmoda 2003 then, Silvio Bettarelli, Italian guy from Sardinia, was chosen to showcase his passionate womenswear collection at AltaRomaeither the following January and the following July, and last year he took part to Premio Limoni Freshion…
And he was one among the very few Italian designers Fashion Magazine chose for its special report Itineraries of Creativity_3
Let`s find out where Mittelmoda`s experience led him and what he is doing now!
Mittelmoda:
Hi Silvio, how are you doing?
Silvio:
Hi Mittelmoda! I am very well!!
Mittelmoda:
What are you up to right now? Where are you based?
Silvio:
I'm still living in Milan, and I think I'll be here for the rest of the year.. I'm graduating in June 2005 at Naba....
Mittelmoda:
Are you satisfied with your past experience and present situation?
Silvio:
Yes, sure!! At the moment my only problem is time! I haven't got enough time and I' am very busy!!
Mittelmoda:
Mittelmoda in September 2003, AltaRoma in January and July 2004, Premio Limoni Freshion last year 2004... what did Mittelmoda concretely mean to you?
Silvio:
It was a great time and also a very interesting opportunity in which we could meet lots of people and understand how and in which direction designers from other parts of the world are working... an opportunity to grow up and to improve yourself. In my case I also had a great chance to show my collection and I have received another invitation to the Altaroma fashion week.... at the end of January 2005 I'll be in Rome again for my third collection in the High Fashion, obviously, as last time, you'll receive my invitation and I'll be expecting you there!
Mittelmoda:
What is your biggest dream of all?
Silvio:
My dream is to make my own label or why not, to be an art director of some established brand...but I am also very interested in art and in interior design so I would like to work between art design and fashion ... I don't know exactly how yet…
Mittelmoda:
What advice would you give to emerging fashion designers on the lookout for concrete chances in the fashion world?
Silvio:
Just believe in yourself and in your work but also don't stop being curios and audacious... I also really believe in the opportunity that the contests and the competitions offer, if they are so important as Mittelmoda is, when in the Jury they have famous designers, managers from famous companies and lots of journalists... It is thanks to a lucky opportunity that I am showing my collection in Rome and I am working during my study....
Mittelmoda:
What are your future plans?
Silvio:
I don't know yet, I' am following as art director a new-born label - we are at the second season - it's between fashion, street and sportswear and it seems very interesting, especially because we are a group of young people, the brand is called "shyno" and it's a kind of multimedia project, in which you can contact and meet new people from a code that it's printed in every piece of the collection. I was also interesting in attending some master abroad, maybe for a year... we'll see!
Ok, thanks Silvio and speak to you soon! Have a nice day!
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Martine JARLGAARD_Denmark
10/12/2004
...Thanks to Mittelmoda straight to Vivianne Westwood!
Guess what?
Would you ever say that Mittelmoda is also a place where concrete contacts and true relationships get started? Well, here's one! After being chosen to showcase her womenswear collection at AltaRoma last July, Martine Jarlgaard, the Danish finalist and winner of the Shirt Avenue Award at Mittelmoda 2004, started up a collaboration with Vivianne Westwood during Mittelmoda_being Carlo d’Amario, Managing Director of the so prestigious and sought-after fashion house in the Jury ... and now she has moved to London. Do you think she is happy? Let’s find out!
Mittelmoda:
Hi Martine, how do you feel at the moment?
Martine:
Incredibly well.
Mittelmoda:
What is your experience like?
Martine:
It is an adventure to see the Vivienne Westwood fashion house from the inside.
Mittelmoda:
AltaRoma in July 2004, Mittelmoda in September, Milano Studia la moda in November 2004, interviews and articles issued in fashion style int’l magazines … what did Mittelmoda concretely mean to you?
Martine:
Mittelmoda has given me the chance to meet a lot of people in the fashion industry. It is crucial to have contacts in the industry in order to move on once you have graduated and you have your Fashion Degree. Mittelmoda and AltaRoma gave me the opportunity to have my own show in Rome – a dream come true. Furthermore Mittelmoda has resulted in a lot of PR. And finally Mittelmoda has been great fun.
Mittelmoda:
What is your biggest dream of all?
Martine:
After having gained some more relevant experience in the fashion industry – my biggest dream is to establish my own company and through fashion design to create dreams, stories and comments…
Mittelmoda:
What advice would you give to emerging fashion designers on the lookout for concrete chances in the fashion world?
Martine:
Get on the dance floor J Establish contact with the world outside your school through co-operation with companies, participation in international competitions /projects such as e.g. Mittelmoda. Learn different languages. Create contacts - because at the end of the day it is all about communication.
Mittelmoda:
What would you say to those reading you now?
Martine:
Enjoy!
Mittelmoda:
What are your future plans?
Martine:
More adventure. See you out there.
Ok, thanks Martine and speak to you soon!
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