2_ PERMANENT OBSERVATORY
     Case Histories of emerging designers who partecipated in Mittelmoda’s Fashion Projects

ANN-SOFIE BACK – Own line AnnSofieBack
(UK/SVE): born in Sweden and graduated at the Central St. Martins,
she took part in Mittelmoda 1998, then worked for various French magazines.
Ann-Sofie has created her own label produced by Cube and showcases at the
LONDON FASHION WEEK Her website: www.annsofieback.com

BRIAN KIRBY alias BRIAN OF BRITAIN – Own line Boudicca
(UK): graduated at the Royal College of Art, he took part in Mittelmoda 1994 and was awarded a prize. Later on he created his label Boudicca and was inserted in the calendar of the LONDON FASHION WEEK where he currently showcases.

GAURAV GUPTA – Own line atpuGvaruaG
(INDIA): graduated at Central St. Martins School of Fashion in London in 2002, he won a prize at Mittelmoda in 2003, he showcased first at AltaRomaAltamoda then on other competitions’ runways. He started to work in India and Europe as Artistic Director of LTB By Little Big, a Turkish brand created in 1994, which represents the customer-oriented section of Cak Textile Group.
In 2005 he founded his own label atpuGvaruaG presented at New Delhi Fashion Week.

KIAN KOK “JONATHAN” SEOW – Own line Woods&Woods
(Singapore): born in Singapore in 1977, he graduated in fashion
design at LaSalle in 1999. Jonathan was selected for Mittelmoda 2004 and was awarded the second prize. Since 2000 he has been working at the fashion house Woods&Woods in Singapore for which he has been making his own line. He was inserted in the Paris Menswear Fashion Show and showcased in January 2005 his second collection created for the label Woods& Woods.

SILVIO BETTERELLI – Own line SilvioBetterelli
(Italy): born in Sardinia, he graduated at the Naba Institute in Milan in 2002 and in 2003 took part in Mittelmoda winning both the second prize and the Master of Linen Award. After Mittelmoda, Silvio showcased his Menswear collections at AltaRoma during several editions until 2006. Today he is also involved in design (he took part in the Salone del Mobile), and teaches at the IUAV;Venice. Silvio was a finalist of the competition Who’s on Next 2008. www.silviobetterelli.it

KYM WORMGOOR – Own Beachwear line Kymare
(Dutch). Born in The Netherlands in 1979 and graduated at the Academy of Arts in Arnhem, her career as beachwear designer started in 2003 when she enrolled her first swimwear collection to Mittelmoda and she took home the Beachwear Award. In 2005 she created her beachwear label Kymare, which then was enriched with accessories and details which complete the summer look. She has also a website www.kymare.com

PAULO MELIM ANDERSON @ Chloé
(Swedish). Graduated in 1998 at Royal College of Art in London, he participated in Mittelmoda in 1998 and was then chosen to become creative director of the brand Chloé.

MARTINE JARLGAARD @ Vivienne Westwood
(Denmark): born in Svendborg in 1978 and graduated in 2004 at the Danmarks Designskole in Copenhagen, she is currently working at the fashion house Vivienne Westwood.

JENNIFER EDELSTON @ H&M
(UK). Born in the UK in 1983, in 2005 she graduated @ Kingston University in London and, in the same year, she took part in Mittelmoda winning the Vesti di Cotone Award. Her romantic and sweet womenswear collection caught the attention of Mrs Van Den Bosch, Hennes&Mauritz’s Design Director, who immediately offered her an internship @ the Swedish fashion brand, where Jennifer is now working.

CRSTOF BEAUFAYS @ Jean Paul Gaultier
(Belgian). Graduated in 1998 at La Cambre, Brussel (Belgium), Crstof received the 2nd Mittelmoda Award in 1998 thanks to his clearly innovative bi-dimensional womenswear collection . He is currently working as Jean Paul Gaultier’s assistant in Paris.

ANTONIA GOY – Own Line Antoniagoy
(German). Born in Germany, Antonia Goy Graduated in Fashion Design in Parigi at Studio Bercôt and then she attended a master at the Kunsthhochschule Berlin-Weissensee in Berlin. The CNMI Award given to her womanswear collection at Mittelmoda 2005, is the necessary hint to create a new label. And the brand Antoniagoy comes to life, in a showroom based in Berlin, www.antoniagoy.com.