The Project Mittelmoda 1_INTRODUCTION
Mittelmoda is one of the most sought-after and well-known fashion competitions at an international level.
Created in 1993, the project Mittelmoda has been developing an international network of contacts with over 620 schools of fashion design in 66 countries, thus becoming a concrete chance of exchange and comparison for the international creativity.
Mittelmoda is also Lab, permanent observatory on the emerging creativity involved and reached by the contest. 2_AIM
The project is non-profit, independent, and for this reason is able to aim at supporting the international creativity unconditionally, offering a meeting point and a place where to compare ideas, proposals, innovations and creations to the representatives of the leading brands in the fashion design system, to the international mass media, to the specialized public, to the professors, to the graduates in fashion design as well as to the emergent fashion talent. 3_ THE ASSETS Asset 1 – systemic positioning
Mittelmoda is system: since its very beginning associative leading realities in the fashion system at an international level, Camera Nazionale della Moda Italiana and SMI – Sistema Moda Italia firstly, have supported the project. The cultural and industrial value of the creative approach, inserted in the Italian fashion system and celebrated with success also through projects such as Mittelmoda, represents in the current critic framework of the international economic system, a strenght worldwide recognised. Asset 2 –international positioning
Specia projects developed in collaboration with technical sponsors (Levi’s® e Lectra among the others) and important institutional collaborations, within fashion weeks and recognised fashion appointments, amplify the visibility of the Mittelmoda brand (in New Zealand and Australia; Italy and Europe, Far East), underlining the project’s success in catalysing the concept of centrality of Italy non much as made in Italy, but as cradle of international creativity, mood that Mittelmoda strongly represents. Asset 3 –technical value
To give credit to the brand Mittelmoda also through a permanent programme of projects and international collaborations means to maintain high the level and the number of the applications to the contest (if the project is considered to be valid, the best fashion design students of the most renowned schools enrol) and consequently to rise the technical value and the talent scout of the project, which proves to be an important means for Style Offices and leading fashion brands, always on the lookout for new and valid professional designers to emply in the companies. MITTELMODA_THE FASHION AWARD